About Us

The story of Bhindi Jewelers began over seventy years ago. Our founder, Karsanji Bhindi, a fifth-generation goldsmith, emigrated from India to the Fiji Islands with the hope of sharing his craft. Karsanji opened a modest showroom in the Fijian city of Suva, which began to thrive. Since its inception, Bhindi Jewelers has demonstrated a commitment to superior quality and customer service which was personally embodied by its founder.

Karsanji's three sons, Vinod, Jayent and Dhanesh, joined the family business and under the tutelage of their father became masters of the gold jewelry trade. With the business well-established in Fiji, in 1975 the second generation decided to expand its operations to North America and opened its first jewelry boutique in Vancouver, Canada. In 1984, the three sons again seized an opportunity for growth and moved their business and their families to Southern California. They established their roots in “Little India”, in Artesia, California with a 700- square foot storefront and began their mission to become a household name in the South Asian community. They broadened their reach by opening locations in Atlanta, Georgia and San Francisco, California in 1987 and 1995 respectively. The brothers continued to evolve and adapt to the ever-changing trends in the jewelry industry, embracing innovation while remaining dedicated to the highest level of quality and tradition. In 2001, Bhindi Jewelers became the first South Asian jeweler to host a “Diamond Salon” in their Artesia showroom dedicated to GIA-certified diamonds and custom diamond jewelry, presented by certified gemologists. The brothers quickly distinguished themselves as pioneers in gold and diamond jewelry.

The year 1998 marked the continuation of the Bhindi legacy and the beginning of a new era of Bhindi Jewelers as the first member of the family's third generation entered the business. Over the course of the next fifteen years, each member of the third generation of the Bhindi family joined the business, bringing with him an individual and unique background. From a Wall Street corporate lawyer to a social media icon, each of the six members of the third generation bring fresh perspectives to a unified goal of carrying on their grandfather's vision and entrepreneurial spirit.

The entry of the first member of the third generation was the catalyst for introducing luxury timepieces to the family business. That same year, Bhindi Jewelers became an authorized Rolex retailer. As the Bhindi passion for watches grew, so too did the presence of luxury watch brands within the store. The desire to showcase their increasing collection of luxury timepieces provided the impetus for the company to open the Glendale Galleria boutique. Bhindi Jewelers also became one of the few companies to house a Rolex-trained watchmaker, transforming itself from a watch retailer to a full-service watch destination.

With the firm belief that both a truly personal experience and high-end ambiance need not be mutually exclusive, Bhindi endeavored to create a showroom that exemplified the marriage of these two principles. In 2016, the flagship store in Artesia underwent a major renovation. The once-7,000 square foot showroom now spans over 17,000 square feet and boasts a market-leading collection of gold and diamond jewelry and luxury timepieces over two floors. Custom-built shop-in-shops within the showroom dedicated to six watch brands allow clients to immerse themselves in the individual brand experience. From its early years trading primarily in gold jewelry, to custom-designed diamond pieces, and now to high-end timepieces, the Bhindi brand has undergone an evolution of luxury making it a one-stop shop for all clients looking for a truly upscale and intimate retail experience.

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