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Bhindi Jewelers History

The story of Bhindi Jewelers began almost 100 years ago.

The Fijian city of Suva

Karsanji Bhindi, a fifth-generation goldsmith, emigrated from India to the Fiji Islands with the hope of sharing his craft.

In 1952, Karsanji, together with his brothers opened their own general merchandise shop on Toorak Road in the Fijian city of Suva. In the same year, they uprooted their store to Mark Street, as Karsanji and his brothers were very determined to get their business off the ground.

Nina St. Fiji, - the permanent home of Bhindi Brothers

After investing all their time and energy into the store, the business took considerable time to grow but six years later it had to be uprooted once more to Nina Street, which became the permanent home of Bhindi Brothers.

Since its inception, the Bhindi family demonstrated a commitment to superior quality and customer service which was personally embodied by its founder. In the same year, Karsanji simultaneously embarked in land development projects under the same company, Bhindi Brothers with tremendous grit and incredible tenacity.

K. Bhindi Brothers Ltd

Bhindi Brothers, a partnership was transformed into K. Bhindi Brothers Ltd, a limited company. This was the first, substantial step of the family into the corporate world.

Vinod Bhindi joins business at 15

At the tender age of 15, Karsanji eldest son Vinod, began to work on the business too, after school and on weekends. He was able to witness his father’s enthusiasm firsthand, who ultimately, became his guru instilling in him the importance of diligent, focused, and honest effort.

Vinod was faced with the challenge of whether to continue with his studies, or assist his father with our family business? Innately, he chose his family and formally began his retail jewelry business and land development career at the age of 15.

Determined to become a master of jewelry trade and a pioneer of real estate, Vinod immersed himself in work from dawn to late night, managing the day-to-day operations of their jewelry showroom in Fiji. He learnt everything from financing and accounting to the purchasing of jewelry and became heavily invested in learning how to design and manufacture jewelry.

All his hard work paid off by the age of 18 and he took over the running of entire Bhindi Fiji operations from his father.

The North American journey of the Bhindi group began in 1975

Vancouver, Canada

Karsanji’s three sons, Vinod, Jayent and Dhanesh, joined the family business and under the tutelage of their father to become masters of the gold jewelry trade. With the business well-established in Fiji, in 1975 the second generation decided to expand its operations to North America and opened its first jewelry boutique in Vancouver, Canada.

Bhindi Jewelers gradually became the largest independent jewelry store in Western Canada.

Artesia, CA

The three brothers again seized an opportunity for growth and moved their business and their families to Southern California.

They established their roots in “Little India”, in Artesia, California with a 700- square foot storefront and began their mission to become a household name in the South Asian community.

San Francisco, CA

With the mission to become a household name in the 22K gold jewelery segment, Bhindi expanded with a gold jewelry store in Newark, California in 1987.

Bhindi Day – November 25, 1991

The showroom in Artesia received beautification awards and national publicity.

November 25th was named as Bhindi Day by the State of California.

Atlanta, GA

With the passion to serve the South Asian community with the highest standards of quality, design and innovation in gold jewelry, in 1995, the Bhindi family expanded their reach to Atlanta, Georgia with a huge gold and diamond jewelry store.

From its early years trading primarily in gold jewelry, to custom-designed diamond pieces, and now to high-end timepieces, the Bhindi brand has undergone an evolution of luxury making it a one-stop shop for all clients looking for a truly upscale and intimate retail experience.

Store opening with celebs

In the early 90’s, Madonna popularized the 22Kt yellow gold ethnic trend on the cover of the 1994 Rolling Stone magazine where the jewelry she chose was none other than Bhindi’s own.

Authorized Hearts on Fire

Bhindi Jewelers specialized in diamonds of the upper echelon of the diamond hierarchy, and became agents for Hearts on Fire, the World's Most Perfectly Cut Diamond.

American Gem Society

Furthermore, they were awarded an exclusive membership in the American Gem Society, where jewelers are accepted only after rigorous consideration for one’s ethical and professional reputation.

Into the World of Watches

Authorized Rolex Jeweler

Alongside their dazzling gold & diamond collection came their first wave of progression into the World of Watches.

The year 1998 marked the continuation of the Bhindi legacy and the beginning of a new era of Bhindi Jewelers as the first member of the family’s third generation entered the business and the catalyst for introducing luxury timepieces to the family business.

That same year, Bhindi Jewelers became an authorized Rolex retailer.

The Diamond Salon Artesia, CA

The brothers continued to evolve and adapt to the ever-changing trends in the jewelry industry, embracing innovation while remaining dedicated to the highest level of quality and tradition.

It is imperative for a customer to know EXACTLY what they are buying. At Bhindi there is pride in complete transparency with clients.

In 2001, Bhindi Jewelers became the first South Asian jeweler to host a “Diamond Salon” in their Artesia showroom dedicated to GIA-certified diamonds and custom diamond jewelry, presented by certified gemologists.

San Francisco, CA

The new generation of Bhindi are all certified gemologists from the Gemological Institute of America (GIA). As the next generation of jewelers, the team has been thoroughly trained in the traditional way of jewelry design as well as manufacturing of unique hand crafted items.

Artesia, CA

The fine gold jewelry is shown off on the 1st floor, which also houses the Rolex boutique, while the 2nd floor has been specifically designed to elegantly display the exquisite diamond selections and luxury timepieces.

In addition to housing over Rolex timepieces, the Rolex shop-in-shop contains two private viewing rooms exclusively for their Rolex customers.

The redesigned showroom was also home to in-shop boutiques for Rolex, Cartier, Panerai, IWC, Hublot and Tag Heuer, alongside counter collections of Nomos, Tudor and Chanel.

The Bridal Room, Artesia, CA

Bhindi also unveiled a brand new, specialty bridal room that displays its signature bridal jewelry collection and hundreds of engagement rings.

The Bhindi bridal room was designed to make the engagement ring and wedding jewelry selection process special, memorable, and personalized for every bride and groom.


Entering into a market for the Porcelain Figurine collectors was a niche that was explored and truly successful.

The authentic Spanish-made Lladró porcelain collection was a soaring hit, especially for their pieces in the ‘Spirit of India’ collection which included spectacular variations of Lord Ganesha.

Glendale, CA

As the Bhindi passion for watches grew, so too did the presence of luxury watch brands within the store. The desire to showcase their increasing collection of luxury timepieces provided the impetus for the company to open the Glendale Galleria boutique.

Authorized Rolex Service Center

Bhindi Jewelers also became one of the few companies to house a Rolex-trained watchmaker, transforming itself from a watch retailer to a full-service watch destination.

"Small Business of the Year" Award

Bhindi Jewelers was honored with the Small Business of the Year award for the “2014 California Small Business Day” to recognize their contribution to the state of California.

Selected from Assembly District 58 by Assembly member Cristina Garcia, Bhindi Jewelers was the only Indian business to be honored, the company was among the 80 small business owners chosen for the awards out of 3.3 million in California.

Artesia, CA Renovation

With the firm belief that both a truly personal experience and high-end ambiance need not be mutually exclusive, Bhindi endeavored to create a showroom that exemplified the marriage of these two principles. In 2016, the flagship store in Artesia underwent a major renovation. The once-7,000 square foot showroom now spans over 17,000 square feet and boasts a market-leading collection of gold and diamond jewelry and luxury timepieces over two floors.

Custom-built shop-in-shops within the showroom dedicated to six watch brands allow clients to immerse themselves in the individual brand experience.

From its early years trading primarily in gold jewelry, to custom-designed diamond pieces, and now to high-end timepieces, the Bhindi brand has undergone an evolution of luxury making it a one-stop shop for all clients looking for a truly upscale and intimate retail experience.

Bhindi is a family-run business

Chances are that you will always meet a Bhindi at all our locations.

"WatchPro Hot 100 USA" Awards 2023

On June 2, 2023 at Couture in Las Vegas, the third generation of the Bhindi team - Sanat, Ronil, Ketan and Ashwin Bhindi were proud to be included in the WatchPro USA Hot 100 2023 issociation with eBay.

Honored as the legend of the Indian Gem and Jewelry industry in USA

Bhindi Jewelers was honored to be recognized by IIJS - India International Jewellery Show as the largest 22 Karat gold and diamond jewelry retailer in the United States. Starting in 1985 with a 17,000 square feet flagship store in Artesia, Los Angeles, today Bhindi has large and luxurious stores serving the community in Atlanta, San Francisco and Glendale. The Bhindi family was selected to be an official Rolex jeweler, and in doing so became the first in the Indian community to represent the prestigious Rolex brand.

Re-opening of Glendale store

In a historic moment, Bhindi Jewelers opened the doors of our newly renovated Glendale showroom on December 14th, 2023, exactly 3 years and 24 days from the time it was conceived due to the pandemic. This brand-new boutique was created with the intention of elevating our clients’ luxury experience by providing them with an ambiance and atmosphere that reflects the look and feel of the watches and jewelry that we carry. With the belief that luxury is, after all, art, as well as an expression of one’s truest aspirations and achievements, Bhindi Jewelers have thoughtfully tapped into this essence in building a bespoke showroom; every inch of the architecture is inspired by the luxury watches we carry, and the overall feel of the showroom is nothing short of spellbinding.

A Timeless Legacy

With a celebration spread over three days from December 14 - 16th, 2023, Bhindi Jewelers hosted a grand opening of our newly renovated Glendale showroom.

The event titled ‘Bhindi – A Timeless Legacy,’ was attended by the highest echelon of the business & entertainment industry, including actor and TV host, Mario Lopez of Access Hollywood, actor John Cho of Harold & Kumar, Star Trek fame, actor and comedian, Sam Richardson best known for his work on Veep and Detroiters, actor & singer Jaime Camil of Jane The Virgin, musician Shavarsh ‘Shavo’ Odadjian, Chef Aaron May, The Wayans Family, Street Artist, Kai, and actor Fred Savage, just to name a few.

“We no longer wanted the customer to feel as though they were shopping in just another retail store, we wanted to truly create an exceptional experience for all of our clients,” explains Ron Bhindi, one of the owners of Bhindi Jewelers.

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