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The World of Rolex

For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines.
The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organizations.

Published on September 10, 2025

Rolex SailGP Championship

Ultralight aerodynamic catamarans. Spectacular races on the seas across five continents. A unique experience for the public. The Rolex SailGP Championship, with Rolex as Title Partner and Official Timepiece, has revolutionized yacht racing and propelled competitive sailing into the future.

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Published on June 18, 2025

Endurance

Mastering the power of mechanics to defy the laws of time. Controlling risk to determine the ideal trajectory. And holding on to victory. Rolex is a major partner of legendary endurance championships, the most emblematic events and the most remarkable names in motor sport.

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Published on July 8, 2024

Voyage into the world of Rolex

Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. More than 100 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.

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Published on September 29, 2023

Rolex and The Ryder Cup

Rolex is Worldwide Partner of The Ryder Cup, the 44th edition of which takes place from 29 September to 1 October 2023 in Italy. Created in 1927, The Ryder Cup is one of the most watched sporting events in the world. Every two years, this team tournament pits Europe against the United States of America.

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Published on June 9, 2023

20 Years of Mentoring the Great Artists of Tomorrow

Rolex is celebrating 20 years of the Rolex Mentor and Protege Arts Initiative, part of the brand's longstanding commitment to global arts and culture.

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