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Rolex and Golf's

Rolex & The Open: golf's oldest Major

A game of precision, skill, tenacity, and inventiveness, golf has been the purview of the most masterful and patient athletes since its invention in 15th-century Scotland. Likewise, Rolex manufactures timepieces for those who hold dear these very same values, with precision ranking foremost among them. Thus, it is only natural that Rolex would play a part as Official Timekeeper to The Open, one of the greatest - and oldest - sporting competitions in international athletics.

Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final men's Major. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.

Published on June 03, 2023

The partnership between Rolex and golf began in 1967 when Arnold Palmer became the sport's first Testimonee. Since then, the brand has become Official Timekeeper and is a principal partner of many leading events and stakeholders in the game.

Inaugurated in 1860, The Open is played every year on a historic links course in the United Kingdom, including St Andrews.

Steeped in elegance and tradition

Tradition has it that The Open is always played on a links course; that is, one located by the sea, featuring sandy soil and few water hazards or trees. Unpredictable weather conditions mean the 156 players competing in the tournament each year need their fair share of fighting spirit, self-control and humility given the potential for heavy showers, strong wind gusts and even heatwave conditions.

Unforgettable moments

With its unique past, the wild beauty of the coastal courses where it is played and its knowledgeable fans, The Open is forever etched in the history of world sport – from the duels of Bobby Jones and Walter Hagen in the 1920s to the battle between Tom Watson and Jack Nicklaus in 1977, or the tears of Tiger Woods upon winning his third trophy in 2006.

Rolex and golf: partners for more than half a century

Rolex enjoys a privileged relationship with golf, one founded on shared values: respect for tradition, responsibility, technical precision, the elegance of movement, the perpetual quest for excellence and a commitment to future generations.

Today, the partnership between Rolex and golf extends to many areas of the sport: with governing bodies and world rankings, with the greatest names in international golf, and with the Major tournaments and global circuits – both men’s and women’s, professional and amateur, at senior and junior levels.

Moreover, the brand has also championed the creation of: the Rolex Series, the finest tournaments on the DP World Tour; the Rolex Player of the Year Award which recognizes the best woman golfer on the Ladies Professional Golf Association (LPGA) circuit; and the Rolex Junior Players of the Year awards, which honour players aged 18 or younger, boy and girl, who perform best in a given season. Undeniably, Rolex has become “the partner watch of world golf”.

Rolex and golf: partners for more than half a century

Visit us to discover first-hand the Day-Date

As an Official Rolex Jeweler, we are the only retailers allowed to sell Rolex watches. With the necessary skills and technical know-how, we will help you make the choice of a lifetime

Discover the collection at Bhindi, one of southern California’s premier jewelers since the 1980s. An Official Rolex Jeweler with locations in Artesia and Glendale, CA, Bhindi is staffed by knowledgeable professionals who will help you select a watch that will last a lifetime. Among these is the Rolex Day-Date — introduced in 1956, it was the world’s first watch to feature both the day spelled in full as well as the date. Only available in precious metals, the Day-Date is the choice of presidents, athletes, artists, and anyone who values superior craftsmanship, excellent design, and chronometric precision.

Discover the collection