The New 2023 Oyster Perpetual Cosmograph Daytona
Few watch designs have the staying power of the Rolex Oyster Perpetual Cosmograph Daytona, a model that for six decades has been a constant fixture in both the watch world as well as the world of motorsports. Regardless of whether one is a racing connoisseur or merely an enthusiast, the Cosmograph Daytona is a storied timepiece that inspires respect. This year, in celebration of its 60th birthday, a subtle redesign in the form of a fresh Oyster case and small dial updates results in the addition of five new references in the Daytona lineup. As part of the celebration, the Daytona collection is available in striking gold iterations, classic Oystersteel, as well as platinum featuring an ice-blue dial. The Cosmograph Daytona is truly a timepiece designed for those who appreciate the very best in quality, accuracy, and pedigree.
For an in-depth look at the new Cosmograph Daytona collection, be sure to visit Bhindi, a longtime Official Rolex Jeweler, in its Artesia and Glendale, CA showrooms.
An Icon Defying Time
The emblematic style and technical performance of the Cosmograph Daytona have cemented its iconic status well beyond the motor racing circuits. To mark the 60th anniversary of the watch, Rolex ensures the legend lives on by revisiting the entire range.
Rolex is presenting its new-generation Oyster Perpetual Cosmograph Daytona, which has been updated across the entire range. The singular design of the case and face has characterized the chronograph since its launch, and has now been revisited with subtle refinements to a number of details. The dial receives new graphic balance, and harmonious color combinations accentuate the contrast between the dial and the counters – or their rings. The Oyster case has been redesigned, and its profile is highlighted by the light reflections on the lugs and case sides. On versions with a Cerachrom bezel, the bezel is edged with a thin band of the same metal as the middle case. From this year, the Cosmograph Daytona is equipped with calibre 4131. This new chronograph movement, an evolution of calibre 4130, incorporates a number of the major innovations that Rolex has brought to its movements, including the Chronergy escapement. Particular attention has been paid to aesthetics. The calibre features a cut-out oscillating weight and completely new finishes – notably on the bridges, which are embellished with Rolex Côtes de Genève, the brand’s reinterpretation of a well-known decoration in watchmaking. Calibre 4131 enables the Cosmograph Daytona to measure intervals of time via the chronograph function, in addition to displaying the hours, minutes and seconds. A prestigious and iconic watch, the Cosmograph Daytona in 950 platinum now features a transparent case back as well as an oscillating weight made of 18 ct yellow gold. Like all Rolex watches, the Oyster Perpetual Cosmograph Daytona carries the Superlative Chronometer certification, which ensures excellent performance on the wrist.
Rolex played a pioneering role in the development of special ceramics for creating monobloc bezels and bezel inserts. Not only are these materials virtually scratchproof, their colors are also of a rare intensity and are resistant to environmental effects. In addition, thanks to its chemical composition, the high-tech ceramic is inert and cannot corrode. Rolex has developed exclusive expertise and innovative manufacturing methods that grant it complete independence in the production of these ceramic components. Among the versions of the new-generation Cosmograph Daytona presented, the one fashioned in 950 platinum, recognizable by its ice blue dial, is equipped with a monobloc Cerachrom bezel in chestnut brown ceramic. On the variant in Oystersteel with a white lacquer dial, and the watch in 18 ct yellow gold with a golden dial and bright black counters, the Cerachrom bezel is in black ceramic. The recessed graduations, numerals and inscriptions on the tachymetric scale are molded then coated with a thin layer of platinum or yellow gold via a PVD (Physical Vapour Deposition) process.
THE OYSTER CASE, SYMBOL OF WATERPROOFNESS
A paragon of robustness and reliability, the 40 mm Oyster case of the new-generation Cosmograph Daytona is guaranteed waterproof to a depth of 100 meters (330 feet). The middle case of the versions presented is crafted from a solid block of Oystersteel, 18 ct yellow or Everose gold, or 950 platinum. Its case back, edged with fine fluting, is hermetically screwed down with a special tool that allows only Rolex watchmakers to access the movement. The Triplock winding crown, fitted with a triple waterproofness system and protected by an integral crown guard, screws down securely against the case, along with the chronograph pushers. The crystal is made of virtually scratchproof sapphire and benefits from an antireflective coating. The waterproof Oyster case provides optimal protection for the movement it houses. On the Cosmograph Daytona in 950 platinum, the case now features a transparent case back in sapphire with an anti-reflective coating, offering the opportunity to admire the decorations on the movement and the pivoting of the oscillating weight.
OYSTER AND OYSTERFLEX BRACELETS
Among the versions of the new-generation Cosmograph Daytona introduced this year, the one in 950 platinum, recognizable by its ice blue dial, is fitted on an Oyster bracelet. The variant in Oystersteel as well as the yellow Rolesor version (combining Oystersteel and yellow gold), both of which sport a white lacquer dial, are also fitted on this bracelet. The 18 ct Everose gold version – with a bright black dial and Sundust counters – is similarly offered on an Oyster bracelet. Developed at the end of the 1930s, this three-piece link bracelet remains the most universal in the Oyster Perpetual collection and is known for its robustness. The new version in 18 ct yellow gold with a golden dial and bright black counters is fitted on an Oysterflex bracelet. Developed by Rolex and patented, this innovative bracelet is made up of two flexible, curved metal blades – one for each of the sections – overmolded with high-performance black elastomer. The Oyster bracelet and the Oysterflex bracelet of the Cosmograph Daytona are both equipped with the Oysterlock folding safety clasp, which prevents accidental opening. The Oyster bracelet features the Easylink comfort extension link, developed by the brand, which allows the wearer to easily adjust the bracelet length by approximately 5 mm. On the version in 950 platinum and that in 18 ct Everose gold, the bracelet also includes patented ceramic inserts – designed by Rolex – inside the links to enhance its flexibility on the wrist and its longevity. The Oysterflex bracelet, for its part, is furnished with the Rolex Glidelock extension system. Developed by the brand and patented, this inventive mechanism with a rack located under the clasp cover enables fine adjustments of the bracelet length, without the need for tools. The Rolex Glidelock on the Oysterflex bracelet has six notches of approximately 2.5 mm, allowing the length of the bracelet to be adjusted easily up to some 15 mm.
SUPERLATIVE CHRONOMETER CERTIFICATION
Like all Rolex watches, the Oyster Perpetual Cosmograph Daytona is covered by the Superlative Chronometer certification redefined by Rolex in 2015. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria, following the official certification of the movements by the Swiss Official Chronometer Testing Institute (COSC). The in-house certification tests apply to the fully assembled watch, after casing the movement, guaranteeing superlative performance on the wrist in terms of precision, power reserve, waterproofness and self-winding. The precision of a Rolex Superlative Chronometer is of the order of −2 /+2 seconds per day – the rate deviation tolerated by the brand for a finished watch is significantly smaller than that accepted by COSC for official certification of the movement alone. The Superlative Chronometer status is symbolized by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee.
THE MOTORSPORTS CONNECTION
The Cosmograph Daytona is much more than simply a beloved watch design; indeed, its long history is reflective of Rolex’s involvement in motorsports for the better part of a century. Automobile racing first took place along Daytona Beach, Florida in 1903 — the very spot where Sir Malcolm Campbell broke the World Land Speed Record five times. From 1930 onward, this most distinguished English driver raced with a Rolex Oyster strapped faithfully to his wrist, making him the very first of several famed Rolex Testimonees in motorsport. Three years after the inauguration of the Daytona International Speedway in 1959 near the beach where Campbell once raced, the “Daytona Continental” race was established in 1962. One year later, in 1963, the very first example of the Cosmograph watch made its debut, becoming the “Cosmograph Daytona” shortly thereafter. Further honoring the Floridian racetrack from which the watch took its name, Rolex became a title sponsor of the famed 24-hour race at Daytona, which was rechristened “Rolex 24 at Daytona.” These days, its known to many as “The Rolex.” Today, Rolex’s involvement in racing is stronger than ever. Since 2013, it has been a Global Partner and Official Timepiece of Formula 1, a brand that has committed to the use of 100% sustainable fuel by 2026. In fact, by 2030, Formula 1 aims to reach a net-zero carbon footprint, putting to use advanced technology and know-how in order to achieve its aims for a more sustainable business — a pursuit in line with Rolex’s own philosophy. In concert with its association with Formula 1, Rolex Testiomonees include Sir Jackie Stewart, Jenson Button, and other legendary drivers whose commitment to excellence reflects the Rolex spirit.
On the occasion of the Cosmograph Daytona’s 60th birthday, Rolex is not only celebrating one of the world’s most beloved chronographs, but is also renewing its commitment to motorsports in all its forms. From Sir Malcolm Campbell’s first land speed records in the early 20th century to the most advanced exploits of modern Formula 1, Rolex has been along for the ride. The Cosmograph Daytona, available in five new references in stainless steel, two types of gold, Rolesor, and platinum, continues to be an emblematic timepiece symbolic of Rolex’s motorsports connection. Perpetually desirable, it is consistently part of the zeitgeist — both with respect to horology, and more generally as an important design object and a cultural icon.
We at Bhindi, one of southern California’s premier Rolex Official Jewelers, welcome you to visit us in store in our Glendale and Artesia locations to hear more about the 2023 Daytona collection.